I created Jovvy Sevirino as a reflection of my life— my heritage, my struggles, and my growth.

What began as a fashion became something deeper: a way to tell stories, to heal, and to connect.

Tala Arts is where those emoti0ns live freely. It’s a raw, honest, and unfiltered—- turning pain into purpose and expression into impact.

This brand is not just about what you wear. It’s about who you are, where you come from, and who you’re becoming.

OUR ETHNIC HARMONY

Jovvy Sevirino products are made with an eye towards eco-friendly awareness and a passion for excellence. Our love of natural materials reflects our commitment to the environment and the connection we have with all living things. We believe that luxury is compatible with harmony, and harmony is achieved by sustainability.

We have spent over 2 decades planning, testing and finalizing our designs. I am inspired by the creativity and resourcefulness of the people of the Philippines, the country of my birth. We are ingenious when it comes to making things from scratch and from the use of natural materials. It is this can-do spirit that inspires not just the design, but also the production and choice of materials. For example, one line of our designer bags has durable abaca panels that are also side pockets, adding different texture and a chic earth-tone accent that is functional as well as fashionable.

OUR ROOTS:
FROM ISLAND TO ISLAND

I am from Camiguin Island in the Philippines, and I have lived in Honolulu, Hawai‘i since 2010. No matter how long I have been away from the waterfalls and forests of my first island home in the Bohol Sea, I remember my roots, my people, and my sense of balance with the natural world around me, even as I live in the largest metropolis in the Central Pacific.

I was raised by my grandfather. He designed my clothes, headbands, and accessories with what we collected, such as shells, seeds, nice stones, unique pieces of wood, rods, fibers and rope. He valued education and he worked hard to have his family go further than the options that were available to him in his life. As a farmer, he was immersed in the cycle of the seasons and the rhythms of life. He is no longer with us, but his love towards me has never left me. I was his “Jovvy” and his first name “Sevirino”. Everything we produce has its roots in his love and hard work.

Please go to CONTACT PAGE for services. Thank You: